Robyn was extremely helpful and gave a very good explanation of your service initially then sent me all the details by email. She is a pleasure to deal with and very professional. I really appreciated her follow ups. I met my trainer today who also was very helpful, giving clear practical guidance and was open to discussing the areas I needed extra help in for interview. Very personable and professional.
:format(webp))
Media Skills
1 on 1, Half Day, Two Half Days or Full day Sessions
Virtual Courses
Whether you are an individual or part of an organisation, a spokesperson or public figure, if your job involves interacting with media, you need to be able to clearly communicate your point to your intended audience in an engaging, confident and credible manner.
Our training will give you the skills and techniques to excel in radio, TV or print interviews. Through practical and realistic training scenarios, we’ll ensure that you have the knowledge and ability to face different interview types, styles and situations. And to perform to the best of your ability.
Course Overview
The Communications Clinic’s media skills course is based on learning by doing. Simulation not play-acting.
Our people pioneered media training in Ireland and have been the media and communications trainers of choice for Ireland’s leading political parties, journalists, broadcasters and sports people for decades. We know what works.
Our experiential training model ensures behavioural, not just attitudinal change. Every person on the course will prepare for and undergo a realistic media interview. They’ll be interviewed by an accomplished presenter in a realistic studio environment.
Our training model doesn’t leave people with fancy words for things they still can’t do. It changes behaviours and gets real results.
You’ll leave the session with a clear idea of where you need to further improve, and an action plan of how to do it.
The key thing is that it’s not “off the peg.” It’s devised and structured to work for you, your organisation, your budget and your objectives.
Our training approach is all about learning by doing.
You’ll take part in a realistic media interview, complete with challenging questions, all captured on camera so that it can be assessed and analysed for feedback from our expert consultants.
This gives you the chance to experience the pressure, dynamics, and challenges of a real life media interaction, but in a controlled setting - allowing you to learn from your experience and develop practical skills that can be adapted to any interview.
This approach has worked for Taoisigh, ministers, CEOs, ambassadors, representatives and public figures we’ve helped to excel in this arena.
We’ll make sure you know everything you need to know about media engagements. How to make your interview interesting and relevant to your audience, how to be clear and understandable even if your information is complex.
Everything from “what are the studio protocols I need to know about?” to “what questions should I ask when I’m invited to appear on radio or TV?” as well as how to manage nerves and anxiety and handle challenging or hostile questions.
We’ll make sure you are equipped with everything you need to be a confident communicator and trusted voice in your field.
Do you have people in your team who need to be able act as representatives, ambassadors and experts for your organisation?
Whether that’s ensuring they can effectively communicate a vision or champion their expertise, we can provide training that will ensure their objectives are achieved.
And ensure that your people are equipped with the tools, techniques and confidence to interact and communicate with the media in a clear, credible, knowledgeable and memorable manner.
In the group training setting, each participant will take turns assuming the role of an interviewee in a realistic media interview. These interactions are closely examined by the rest of the group, but they are also recorded and then played back by our expert consultants for assessment and feedback.
With this group training environment, participants not only learn from their own experience but from the successes and challenges faced by others.
Your team will learn practical skills that they can apply to any interview scenario: how to communicate their points clearly, in a memorable and understandable way for their audience. What questions they need to ask when they’re invited to appear on TV or radio. How to manage their nerves and how to handle difficult questions. Everything they need to excel in every media interaction.
Course OutcomesAt the end of the course,
At the end of the course,
you will:
Understand how to identify your key audience and their needs
Be able to prepare to deliver to the best of your ability for print, TV, radio or online interviews
Know how to make your interviews interesting and relevant to your audience
Be equipped to deal with challenging questioning
Have clear preparation and practice guidelines and notes that you can use repeatedly
Be able to manage your nerves and anxiety.
What people say about us
Our tailored, one-to-one, practical approach has helped tens of thousands across every sector and industry in Ireland put the best version of themselves forward in interviews of all types.
Who We Work With
Frequently asked questions
Is this course right for me?
If you want to become the best possible media performer you can be - then yes, it is.
If you want to be tested and challenged to really improve - then yes, it is.
It doesn’t matter if you are looking for training for a group of experienced media performers who want to reach a new level of expertise, or if you're a media novice who needs to learn the basics - we’ll design the course to match the level of the participants.
What is the learning experience like?
Practical. Challenging. Honest. Fun.
We don’t just do extensive theory; we focus on real personal development.
The only way to improve your performance on media skills is to be interviewed and then be assessed. And that’s what we’ll do. Any participant will be put through a challenge and having it recorded. They are then challenged to assess themselves in detail, working out for themselves where they can improve.
Can we tailor this to my team?
Yes. All of our courses are tailored to your specific needs.
We’ll work with you to establish your specific learning objectives, your internal media guidelines and strategy and the complexities that are unique to your own context.
I’m still not sure if this course is for me?
Why don’t you talk to one of our trainers?
Let us know what specific arena you need to excel in, and we can design a training programme to make it happen.
Can you run this training remotely?
Yes. All of our training programmes work just as effectively on any online platform.
Can you deliver training around the country?
Yes. We have trainers based right across Ireland. And all of our trainers are willing and happy to travel.
Can you deliver training internationally?
We can. And we regularly do. In the recent past, we’ve worked with clients in the US, in the UK, in South East Asia and across mainland Europe.
:format(webp))