Anton Savage: I’m getting on my bike for a wonderful charity, so excuse the shameless plug

A motorcycle trip across America that also raises money for sick kids? Count me in.

24th Aug 2024
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Originally published in the Business Post.

I am a charity ambassador. I know. Avert your gaze, you are in the presence of someone tremendously important. The next step is ‘celebrity influencer’. When I make it there I will expect everything to be handed to me wrapped in Kleenex, a la Howard Hughes.

I had expected that becoming a charity ambassador would suffuse me with a sense of altruistic beneficence. That I would become a calmer, gentler me, filled with a quiet satisfaction rooted in the knowledge that my every waking moment was making the world a better place. That thanks to my ambassadorial status, my just ‘being’ was helping out.

I’ve seen celebs. I know how this works. Or at least I thought I knew how this works. Actually, for me, becoming a charity ambassador has been characterised by tremendous guilt and a sense of non-productivity. I tried to resign on the grounds of poor performance a while ago, but they wouldn’t let me.

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