Barry McLoughlin joined Ciara Kelly on The Hard Shoulder to discuss the climate communication challenge.

In The Media15th Jan 2026

Our Head of Client Engagement, Barry McLoughlin, recently joined Ciara Kelly on The Hard Shoulder podcast to discuss whether climate change has a communication problem.

During the conversation, Barry explored the impact of presenting data without context, the importance of identifying clear audience-focused messaging, and why highlighting small, meaningful actions can make climate issues feel more immediate and accessible to the public.

Click here to listen back.